Proof that Engagement is Valuable

Engaging customers by offering a product and service that they value is important – but just how important is it?  We’ve been able to attribute a definitive value to engagement by using the results across our various programs. In multiple … Read More

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2017: Mobile App Required

If you’re serious about building a lasting relationship with your customers, you must have an engaging digital experience.  And the most utilized and fastest growing way consumers access digital media is through smart phone mobile apps.  If you already have … Read More

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An Energy Provider’s Strategy for Millennials

In 2016, Millennials surpassed Baby Boomers as the largest living generation in the US, according to Pew Research.  Millennials make up an average of 20% of MeterGenius’ retail energy clients’ customer base, and they consistently have the worst retention rates.  … Read More

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User Survey Highlight: Smart Devices

Periodically, we survey our users across all of our clients in order to better understand their needs and develop new features.  Because our users are highly engaged, we get great response rates – nearly 25%.  In our latest survey, we … Read More

Smart Meter Data

How to generate the most value out of smart meters

Most electricity companies that have installed smart meters have created customer portals in an attempt to make information more accessible. Users can download Excel spreadsheets containing monthly data, but these datasets are far too broad and difficult for the average … Read More

How to serve the two types of energy consumers

There are two types of energy consumers’ electricity providers serve each day: the “energy literate” and the “energy agnostic.” These two groups may be of equal importance to energy providers, but require drastically different approaches in marketing the value of … Read More

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A Guide to Customer Engagement

These days, customer engagement is more than just a buzzword — companies that have truly focused on improving their customer engagement strategy have seen real returns on their investment. But while the impact of customer engagement transcends industry and customer … Read More