Simple tips for improving your social strategy

Everyone understands that social media is quickly consuming our lives on a daily basis. In order to accommodate the consumer’s connected lifestyle, energy providers should utilize social media to their benefit. When thinking about the customer, energy companies have to … Read More

Surprises help engage and connect

Do you remember seeing MasterCard commercials that always ended with an experience or moment dubbed to be “priceless”? That campaign did wonders for MasterCard’s image and adoption. So much so, that the company continued to use that slogan for more … Read More